[{"id":176230498388,"handle":"all-coffee","title":"All Coffee","updated_at":"2025-11-19T18:32:08-05:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003eTasty \u0026amp; impactful\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eEach coffee on our menu is tasty, but also contributes to something meaningful at origin. Our goal is to bring forward coffees that go beyond taste, coffees that will first and foremost benefit farmers at origin.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eFrom crazy to classic profiles, light to dark, we have something for everyone!\u003c\/div\u003e","published_at":"2020-10-10T16:09:05-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176231055444,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-11-19T18:32:08-05:00","body_html":"","published_at":"2020-10-10T18:58:18-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176230400084,"handle":"light-medium-roasts","title":"Light \u0026 Medium Roasts","updated_at":"2025-11-19T16:47:21-05:00","body_html":"\u003cp\u003eLight, bright but well developed roasts that remain round and sweet, with all the intricacies of delicious specialty coffee.\u003c\/p\u003e\n\u003cp\u003eIf you are into flavour notes, those coffees are for you!\u003c\/p\u003e","published_at":"2020-10-10T15:48:04-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Light \u0026 Medium Roasts"}],"published_scope":"global"},{"id":241539285174,"handle":"retail-coffee-no-donation-coffee","title":"retail coffee - no donation coffee","updated_at":"2025-11-19T16:47:21-05:00","body_html":"","published_at":"2021-01-25T15:43:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"},{"column":"title","relation":"not_contains","condition":"pay it forward"},{"column":"title","relation":"not_contains","condition":"return to origin"},{"column":"title","relation":"not_contains","condition":"Finca Santa Cruz"},{"column":"title","relation":"not_contains","condition":"Gesha Jose"},{"column":"title","relation":"not_contains","condition":"Black to Africa"},{"column":"title","relation":"not_contains","condition":"Mohamed Aljaifi"},{"column":"title","relation":"not_contains","condition":"The experience box"},{"column":"title","relation":"not_contains","condition":"Fugi Ikizere"}],"published_scope":"global"},{"id":176230334548,"handle":"special-edition","title":"Special Edition","updated_at":"2025-11-19T18:32:08-05:00","body_html":"\u003cp\u003eThese are the coffees we think are different. From funky coffees to auction lots, and from less known origin to ethical projects, these are the coffees we think deserve more attention.\u003c\/p\u003e","published_at":"2020-10-10T15:35:22-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Limited Edition"}],"published_scope":"global"},{"id":164549066836,"handle":"the-experience-box","updated_at":"2025-11-19T07:07:36-05:00","published_at":"2020-05-05T13:47:05-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The Experience Box","body_html":"\u003cp\u003eGo down the coffee rabbit hole and create your very own box. Coffee will never be the same again after.\u003c\/p\u003e"}]
["__tab1:jaime-humberto-brew-chart-impressions","__tab2:jaime-humberto-transparency","All Coffee","Light \u0026 Medium Roasts","Limited Edition"]
We are very happy to expand our buying within the newly established Semilla network in Mexico.
This is a blend of 2 coffee farmers who joined forced. By blending their coffee together, Jaime and Humberto make logistics easier and more efficient, insuring a higher pay. This two varietal blend is also incredibly tasty.
The Pluma coffee is a descendant of the first typica trees that were planted in the 17th century, but due to a unique micro climate and rich volcanic soil, it evolved to what is today known as the Pluma de Hidalgo variety. In Mexico, this is even recognize as an official designation of origin. We know this might sound gimmicky, but any added value, even if symbolic, that could benefit farmers income, is a good thing.
And does gesha need an introduction at this point? The most known and praised varietal on the planet is for sure tasty, but are the astronomical prices it fetches at auctions justified?
When happens when a typica (the OG variety from Ethiopia) mutation called Pluma de Hidalgo is blended with one of the most praised coffee on Earth (Gesha)? Yes, something very, very tasty.
The aroma is all gesha: flowers and sweetness, specifically orange blossom. The sweetness is very round yet delicate, think meringue with hints of lemon. We also had some impressions of hibiscus and red grapes, with some nice and delicate chocolate in the finish.
For those interested in coffee processing and farm work, here's the process explained by the team at Semilla:
''The cherries are picked when ripe and placed in sealed plastic bags or wooden tubs for an initial fermentation period of between 24 and 36 hours, depending on the weather. They are then pulped and washed. Humberto dries in a patio for three to four days. Two days are under direct sunlight, and the other two are covered with mesh, while Jaime dries on raised mesh beds under shade for 8 days. The expertise of coffee producers and their connection to their product is unmatched, as shown here by the two different drying techniques that are both immaculate and yield high sweetness and clarity.
Method
Dose
Ratio
Time
Espresso
16-20 g
2.2:1
30-34 sec
Espresso with milk
16-20 g
2:1
32-36 sec
Americano
16-20 g
2.4:1
26-30 sec
V60/Origami
18-32 g
17:1
3:30-4:00 min
Chemex & Batch Brew
40-60 g
16:1
5:00-5:45 min
French Press
18-25 g
15.5:1
4:30 min steep time
Farmer: Humberto Jose Alonso, Jaime Garcia Luis Importer: Semilla
Price we paid for the landed coffee at our roastery: 21.95CAD/kg FOB price: 17.25CAD/kg
Farmgate price: 137 MXN per kg of parchment (average regional price: 95MXN)
