[{"id":176230498388,"handle":"all-coffee","title":"All Coffee","updated_at":"2025-08-22T07:06:43-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003eTasty \u0026amp; impactful\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eEach coffee on our menu is tasty, but also contributes to something meaningful at origin. Our goal is to bring forward coffees that go beyond taste, coffees that will first and foremost benefit farmers at origin.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eFrom crazy to classic profiles, light to dark, we have something for everyone!\u003c\/div\u003e","published_at":"2020-10-10T16:09:05-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176231055444,"handle":"best-sellers","title":"Best Sellers","updated_at":"2025-08-22T07:06:43-04:00","body_html":"","published_at":"2020-10-10T18:58:18-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176230400084,"handle":"light-medium-roasts","title":"Light \u0026 Medium Roasts","updated_at":"2025-08-22T07:06:43-04:00","body_html":"\u003cp\u003eLight, bright but well developed roasts that remain round and sweet, with all the intricacies of delicious specialty coffee.\u003c\/p\u003e\n\u003cp\u003eIf you are into flavour notes, those coffees are for you!\u003c\/p\u003e","published_at":"2020-10-10T15:48:04-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Light \u0026 Medium Roasts"}],"published_scope":"global"},{"id":241539285174,"handle":"retail-coffee-no-donation-coffee","title":"retail coffee - no donation coffee","updated_at":"2025-08-22T07:06:43-04:00","body_html":"","published_at":"2021-01-25T15:43:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"},{"column":"title","relation":"not_contains","condition":"pay it forward"},{"column":"title","relation":"not_contains","condition":"return to origin"},{"column":"title","relation":"not_contains","condition":"Finca Santa Cruz"},{"column":"title","relation":"not_contains","condition":"Gesha Jose"},{"column":"title","relation":"not_contains","condition":"Black to Africa"},{"column":"title","relation":"not_contains","condition":"Mohamed Aljaifi"},{"column":"title","relation":"not_contains","condition":"The experience box"},{"column":"title","relation":"not_contains","condition":"Fugi Ikizere"}],"published_scope":"global"},{"id":237625966774,"handle":"staff-favourites","title":"Staff's Favourites","updated_at":"2025-08-22T07:06:43-04:00","body_html":"\u003cp\u003eHere are our favourite coffees at the moment ! \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2020-12-04T13:17:08-05:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Staff Favourites"}],"published_scope":"global"},{"id":164549066836,"handle":"the-experience-box","updated_at":"2025-08-22T07:06:43-04:00","published_at":"2020-05-05T13:47:05-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The Experience Box","body_html":"\u003cp\u003eGo down the coffee rabbit hole and create your very own box. Coffee will never be the same again after.\u003c\/p\u003e"}]
["__tab1:alejandro-rodriguez-brew-chart-impressions","__tab2:alejandro-rodriguez-transparency","All Coffee","Light \u0026 Medium Roasts","Staff Favourites"]
Impressions: pear, vanilla, pecan, brown sugar Roast degree: medium (3/5)
Country: Guatemala Location: El Volcancito, Santa Rosa Variety: Pache San Ramon Process: Washed Farmer: Alejandro Rodriguez Farm: El Guatal Import partner: Semilla
From the same region as our staple regional blend El Volcancito, here's a micro lot from Alejandro Rodriguez. For nearly four decades now, he has been growing coffee with passion and dedication. Originally a region known for sugarcane, Alejandro’s grandfather was one of the first people to transition the land to coffee cultivation.
Beyond farming, Alejandro has become a dedicated defender of his land. In 2013, he joined the “Resistencia” of the Xinca people, when he became aware of the threats posed by silver mining activities in the region. By 2015, he started with some of his neighbours a community group called "Guardians of Nature", a group committed to protecting their territory through advocacy and action, and they have worked tirelessly to preserve their land and environment.
Buying coffee from Indigenous producers has a much more positive impact than any carbon neutral certifications. Indigenous people were, are, and always will be fighting for their land, making them instrumental in the fight against climate change.
We love Guatemalan coffees, that is no secret. And every year, the coffee Semilla bring back from El Volcancito and Mataquescuintla are better than the year before.
This coffee from Alejandro is a beautiful, smooth and unpretentious coffee that is good in any methods, with or without milk.
The fruitiness is subtle and reminded us of pears, and the vanilla sweetness is something we never get tired of. Sweet and floral is a beautiful combination. The coffee also offers strong brown sugar and pecan notes.
Semilla paid 60% above market price for the coffee.
When you support small roasters like us who support small importers like Semilla, you help us all challenge the coffee status quo keeping the farmers in poverty. Yes, we still need to find ways to compensate farmers even more for their work, and the more coffee we sell, the more we can implement a vision that centers farmers.
