[{"id":176230498388,"handle":"all-coffee","title":"All Coffee","updated_at":"2026-06-15T07:07:55-04:00","body_html":"\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003eTasty \u0026amp; impactful\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cspan style=\"text-decoration: underline; color: #0b4d18;\"\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eEach coffee on our menu is tasty, but also contributes to something meaningful at origin. Our goal is to bring forward coffees that go beyond taste, coffees that will first and foremost benefit farmers at origin.\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: center;\"\u003eFrom crazy to classic profiles, light to dark, we have something for everyone!\u003c\/div\u003e","published_at":"2020-10-10T16:09:05-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176231055444,"handle":"best-sellers","title":"Best Sellers","updated_at":"2026-06-15T07:07:55-04:00","body_html":"","published_at":"2020-10-10T18:58:18-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"}],"published_scope":"global"},{"id":176230400084,"handle":"light-medium-roasts","title":"Light \u0026 Medium Roasts","updated_at":"2026-06-15T07:07:55-04:00","body_html":"\u003cp\u003eLight, bright but well developed roasts that remain round and sweet, with all the intricacies of delicious specialty coffee.\u003c\/p\u003e\n\u003cp\u003eIf you are into flavour notes, those coffees are for you!\u003c\/p\u003e","published_at":"2020-10-10T15:48:04-04:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Light \u0026 Medium Roasts"}],"published_scope":"global"},{"id":241539285174,"handle":"retail-coffee-no-donation-coffee","title":"retail coffee - no donation coffee","updated_at":"2026-06-15T07:07:55-04:00","body_html":"","published_at":"2021-01-25T15:43:54-05:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"All Coffee"},{"column":"title","relation":"not_contains","condition":"pay it forward"},{"column":"title","relation":"not_contains","condition":"return to origin"},{"column":"title","relation":"not_contains","condition":"Finca Santa Cruz"},{"column":"title","relation":"not_contains","condition":"Gesha Jose"},{"column":"title","relation":"not_contains","condition":"Black to Africa"},{"column":"title","relation":"not_contains","condition":"Mohamed Aljaifi"},{"column":"title","relation":"not_contains","condition":"The experience box"},{"column":"title","relation":"not_contains","condition":"Fugi Ikizere"},{"column":"title","relation":"not_contains","condition":"The Curious Rabbit Box"},{"column":"title","relation":"not_contains","condition":"The Classic Rabbit Box"}],"published_scope":"global"},{"id":385984594102,"handle":"summer-cafecitos","updated_at":"2026-06-15T21:34:39-04:00","published_at":"2026-06-15T21:33:40-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Summer Cafecitos","body_html":"\u003cp class=\"p1\"\u003eIt's summer cafecito season ☀️.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLonger days. Iced coffees. Early mornings. Late sunsets. However you're spending this summer, we've gathered some of our favourite coffees from Mexico, Guatemala and Honduras into one collection.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFrom everyday staples to more limited lots, every coffee comes from smallholder producers we work with through our friends at Semilla Coffee and Azahar. These are coffees that shine hot, over ice, or anywhere in between.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cbr\u003eFrom \u003cstrong\u003eJune 16 (10:30 AM ET) through June 23 (11:59 PM ET), enjoy 15% off the entire collection\u003c\/strong\u003e with code \u003cstrong\u003eCAFECITO15\u003c\/strong\u003e. This promotion helps move more coffee through our producing partners while making it easier to keep your coffee shelf stocked for the weeks ahead.\u003c\/p\u003e"},{"id":164549066836,"handle":"the-experience-box","updated_at":"2026-06-15T07:07:55-04:00","published_at":"2020-05-05T13:47:05-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"The Experience Boxes","body_html":""}]
Impressions: toffee, figs, almonds, blueberry Roast Degree: medium (3/5) Country: Mexico Region: Oaxaca (San Agustin Loxicha) Farmers: Fidel Antonio Santiago, Felimon Perez Almoraz, and Minerva Ambrosia Luna Varietal: Pluma (typica type cultivar) Process: Washed Export Partner:Semilla
We are very happy to expand our buying within the newly established Semilla network in Mexico.
This is a blend of 3 coffee farmers who joined forces. By blending their coffee together, Fildel, Felimon and Minerva make logistics easier and more efficient, insuring a higher pay.
This coffee is a descendant of the first typica trees that were planted in the 17th century, but due to a unique micro climate and rich volcanic soil, it evolved to what is today known as the Pluma de Hidalgo variety. In Mexico, this is even recognize as an official designation of origin. We know this might sound gimmicky, but any added value, even if symbolic, that could benefit farmers income, is a good thing.
We hope to have this coffee on our menu for years to come.
For having had lots of typica coffee over the years, we can confidently say that this coffee is delicious and different.
BREW CHART & IMPRESSIONS
OUR IMPRESSIONS
What a joy to drink this coffee! The Pluma cultivar, since it's from the typica coffee family, is a familiar yet special brew.
We chose a 3/5 roast degree for this one because we felt this is what would offer the boldest sweetness and would make it easier to dial in both for filter and espresso; the perfect omni roast!
This coffee screams of toffee. It has a heavy mouthfeel and the sugars linger forever. The fruits were also very interesting and all purple, think figs, plums, and blueberries (ok blueberries might not be purple but you know what we mean 😜 ) The finish is quite nutty, like sweet almonds. Just an overall amazing brew that could very well be your daily driver.
HOW PROCESSING IMPACTS FLAVOUR
And for all the people interested in processing at the farm level, here's how this coffee was expertly handled before reaching us:
''Ripe cherries are harvested and undergo an initial anaerobic fermentation for 24 to 48 hours in plastic buckets or sealed bags. The cherries are then floated and depulped for a second fermentation of approximately 12 hours. They are dried on sieves in the shade or on sunny patios for a few days. Complete drying takes between 4 and 8 days.''
BREW GUIDE
Think of these as starting points - adjust as you go. Remember: your taste buds always win!
ESPRESSO WITH MILK
Dose: 16-20 g Ratio: 2 : 1
⏱ : 32-36 sec
AMERICANO
Dose: 16-20 g Ratio: 2.4 : 1
⏱ : 26-30 sec
V60/ ORIGAMI
Dose: 18-32 g Ratio: 17 : 1
⏱ : 3:30-4:00 min
CHEMEX/ BATCH BREW Dose: 40-60 g Ratio: 16 : 1
⏱ : 5:00-5:45 min
FRENCH PRESS Dose: 18-25 g Ratio: 15.5 : 1
⏱ : 4:30 min steep time
TRANSPARENCY
Farmers: Fidel Antonio Santiago, Felimon Perez Almoraz, and Minerva Ambrosia Luna Importer: Semilla Price we paid for the landed coffee at our roastery: 23.50CAD/kg FOB price: 17.25CAD/kg Farmgate price: 143 MXN per kg of parchment (average regional price: 95MXN) Semilla paid 50% above market price
